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Introducing the Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company with almost 500 brands ranging from the actual Coca-Cola® to products such as Sprite®, Fanta®, POWERADE®, Minute Maid®, and many, many...
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Coca-Cola’s PlantBottle – A big fuss about nothing?
Coca-Cola first introduced PlantBottle packaging (Winner of the DuPont Award for Packaging Innovation) in 2009 and therefore came one step further to accomplishing its goal of a carbon neutral, 100 %...
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Coca-Cola and the Story of the “Wax Tadpole”
When Coca-Cola wanted to enter the Chinese market in 1927, they faced the problem of transliterating the Coca-Cola trademark into the Chinese characters. According to Terry Morrison and Wayne A....
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